Monthly Archives: October 2009

Intelligence (Beta) option in Google Analytics

I’ve just logged into Google Analytics, and found a new option just below the dashboard option listed as Intelligence Beta. Can’t find anything about it on the Google Blog

It would appear to allow the functionality to set trigger points for the website in relation to the traditional Google Analytics metrics and dimensions. It [...]

BSM – they dont deliver and its your fault

For a while my girlfriend (sorry finacee now) has been attempting to get driving lessons working with BSM. BSM are a nationwide driving school but appear to be seriously disorganised and not customer focussed.
Her first driving instructor quit, which is fine, so they got her a second who didn’t turn up for lessons. She’s got [...]

Small town Scottish Junior Football team live tweeting

Over at http://twitter.com/steadythebuffs Kilwinning Rangers have started to tweet live during games. Cool concept. Live commentary by Twitter – and its more fun than that you get at the BBC. 
If only Falkirk FC would do the same – would be an added value item for all of us who can’t make every game.

SEO Spammers beware

Remind me not to send unsolicited spam link exchange requests to pageoneresults website. I’d seen a link in his twitter updates,  http://Twuna.com/LEX/200909301, and got into a quick tweeting with him about it. He used the phrase “Link Monkey” at one point – which I regularly use is a non-prejorative and character building kind of way.
I think [...]

Cost Per Influence (new one on me)

Over at Ambergreen they did a blog piece on return on investment etc. Nice enough little piec, makes sense, nothing to make me disagree it’s nice (damned by faint praise I know). Anyway towards the end of it they user the term “cost per influence” and I have no idea how on earth you measure [...]