I really love cricket. Being Scottish its one of my dark little pleasures, Stephen Fry likes cricket so I’m sure its socially acceptable these days even in Scotland. There are some strange little nuances of test cricket which mean that every optimiser should really be a follower of cricket.
- Cricket fans are stats mad – have you ever read Wisden? The whole book is devoted to the numbers about how batsmen and bowlers have performed over a year. And every website optimiser is the same. Studying analytics looking for the patterns and amortising everything down to averages to work out how things are working.
- Bowling is like onsite targeting – honestly it is. As a bowler you look for a line (niche) and length (work) that will get the batsmen out. You work out where you should be pitching the ball and keep adjusting your run up, release point and had position until the ball does what you want it to. Onsite you’ll be doing the same – testing pages and adjusting content, calls to action, tone of voice, structure, images etc until you get the page that gives you the perfect result.
- The tail certainly can wag – in cricket (espescially if your supporting Scotland) you need faith that the poorest batsmen will deliver the goods when batting. And the tail is going to be where you should always be looking for the quick wins – you’ll gert a low run rate but each of these run is of higher value as you’re closer to the end of the keyword pool. So make sure your tail is wagging.
This post may be a bit tenuous 
but I fancied doing something a but different to see what would come out of three bullet points I wrote out at the weekend.
