After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Category Archives: analytics
Google Analytics – Writing Analytics Filters
May 25, 2007 – 10:37 am
Otherwise known as Oh My God Regular Expressions Google Analytics, for all its strange reporting levels, is free and is quite good at what it does. I don’t trust it fully but as a simple way of introducing people to what analytics can do and as a way of determining trends within your site it [...]