Category Archives: google analytics

Intelligence (Beta) option in Google Analytics

I’ve just logged into Google Analytics, and found a new option just below the dashboard option listed as Intelligence Beta. Can’t find anything about it on the Google Blog It would appear to allow the functionality to set trigger points for the website in relation to the traditional Google Analytics metrics and dimensions. It looks [...]

Online Google Analytics Training

Just got an email from PPC Andy about this Google offering online training in Google Analytics. I’m trying to pencil in time over the next few weeks to run through some of the stuff they’ve got listed – I really like messing about with the custom reporting modules just now but it looks like there [...]

Abuse your PPC to make more money in SEO

After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]

Supplemental results are dead – long live SEO

Hmm. Ok so I’ve just been checking backlinks for sites, as the Google index has just updated them, and at the same time my RSS reader sends me a message from spiderwritingseo. And hereBill starts to discuss Supplemental results – and what Google is going to be doing with them. At various times we’ve had [...]

Google Analytics – Writing Analytics Filters

Otherwise known as Oh My God Regular Expressions Google Analytics, for all its strange reporting levels, is free and is quite good at what it does. I don’t trust it fully but as a simple way of introducing people to what analytics can do and as a way of determining trends within your site it [...]