Over at Ambergreen they did a blog piece on return on investment etc. Nice enough little piec, makes sense, nothing to make me disagree it’s nice (damned by faint praise I know). Anyway towards the end of it they user the term “cost per influence” and I have no idea how on earth you measure [...]
Category Archives: Improving Conversion Rates
A Set of Google Website Optimizer Posts
September 24, 2009 – 9:18 am
At present I am rattling through the Google website optimizer piece of kit and TBH its really good. On this note big thanks to Jarrod who’s developed Google website optimizer system for .net websites to implement testing without having to do a rebuild of the website using some ingenious JavaScript and CSS work arounds so [...]
Using links to improve user experiences
July 7, 2008 – 8:40 am
Quick gripe for Monday. Noticed today that BigMouthMedia have a Tumblr page these days – only noticed because it links to a post I did previously. Anyway from this I found my way to their Twitter page and from here to their new homepage with updated flash movie. So here I am with a wee [...]
Direct Response (Behaviourally Adaptive) Websites
April 23, 2008 – 11:38 pm
What if your website could talk directly to your consumers? I don’t mean just simply be relevant but be able to intuit from their actions what they really wanted from your website and then return tyhe appropriate messages? It would deliver better conversion rates and drive up your profitability. Irrelevant of how much it cost [...]