I’m really starting to hate the PPC testing at Google – they call it usability improvements. There again I can’t blame ‘em for trying to improve the profitability of their products. Today I was searching for a few brands to see about getting some new life insurance. And I see the following when I search [...]
Category Archives: Pay Per Click
Always liked the ring of that phrase. Far better than ‘Hi, how are you?’. Anyway have been running about the web trying to work out WTF Google has been upto recently – results are so screwey its half cock up (think Chris Iwelumo against Norway) and half comedy show (Homer Simpson’s been left in charge [...]
There is no point in getting too angry too often. And when it comes to PPC I rarely get angry or feel any other emotion. Everything in PPC can generally be scoped, planned, projected, dissected to within an inch of its ROI driven life. To me personally that makes it a bit dull – its [...]
I’ve just found evidence to prove the main reason behind why so many websites dont rank effectively in Google. This is probably the truth! Nuff said.
Bigmouthmedia are pretty much the largest Internet Marketing providers in the UK. I’ve always been based in Scotland and as such they’re always in the forefront of the industry gaze. When I worked at Oyster Web, at one stage there were two of us working out a bedroom, and we were beating them hands down [...]
I’m getting constantly fed up with affiliate networks doing very little to help merchants protect their brand. Be honest – would you in their shoes. For every sale that an affilate network member makes the network gets a comission. So why should they protect the brands – more sale means more money in the bank!
What if your website could talk directly to your consumers? I don’t mean just simply be relevant but be able to intuit from their actions what they really wanted from your website and then return tyhe appropriate messages? It would deliver better conversion rates and drive up your profitability. Irrelevant of how much it cost [...]
I could never do PPC for a living – the whole idea of bidding up & bidding down to earn a crust would drive me not only to distraction but also mad. One thing with PPC you can do with great accuracy, that its very difficult to do with other Internet Marketing channels, is predict [...]