This week I’ve been searching for some good cheat sheets to decorate my office with – and there was only so long I could stare into a picture of a New York Skyline. And during this week I’d decided that if Dick Dastardly and Mutley had used cheat sheets they would probably have caught the [...]
Category Archives: Search Engine Optimisation
Social Networking – What is it good for?
April 29, 2008 – 4:27 pm
I’ve spent an age avoiding getting involved in Social Networking of any real note. I’ve always contributed to forums, stuck comments on blogs and wasted time on newsgroups. But recently I’ve been messing around researching what these Social Network things can do for me. The results have been surprising. Social Network – Ning At Ning [...]
Direct Response (Behaviourally Adaptive) Websites
April 23, 2008 – 11:38 pm
What if your website could talk directly to your consumers? I don’t mean just simply be relevant but be able to intuit from their actions what they really wanted from your website and then return tyhe appropriate messages? It would deliver better conversion rates and drive up your profitability. Irrelevant of how much it cost [...]
MercuryThread and the Internet Marketing Journal UK
April 10, 2008 – 1:09 pm
In every project I work on the first step is to silo everything out so that I can work in managable chunks. Whether than be keyword groups in SEO, case study led development or developing affiliate content. Every goal needs to be broken down into small enough pieces to allow for flexibility and control. Duly [...]
3 sites you should ping to maximise your blog visbility
April 1, 2008 – 12:42 pm
Years ago, in a dimly lit living room Peter Hoggan started talking to me about blog and ping as a way of increasing website visibility. To be honest it was late, I’d just driven home from the other side of the country and all I wanted to do was get a pint or ten. But [...]
Can Search Engine Optimisation Endanger your Online Business?
March 26, 2008 – 10:04 pm
Recently there has been a lot of bits and pieces kicking around online about how dangerous Search Engine Optimisation (SEO) can be for online businesses. One of the major stories driving this is that American Express are no longer going to be using Search Engine Optimisation.
SEO Spam and Saving peoples jobs
August 10, 2007 – 2:06 pm
Ok. Was running a quick backlink check on some clients and a legacy client who I used to work for is in there. And there links jumped – nigh on doubled so I get a wee twinkle in my eye and start trying to work out why. Lo and behold their new SEO company, the [...]
Abuse your PPC to make more money in SEO
August 2, 2007 – 1:09 pm
After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Google Backlinks by Data Centre
August 2, 2007 – 7:52 am
Have just been hacking away at back link stuff in Google for the basis of monthly reports and I keep getting multiple result sets for each back link query! AAARRRRGGGHHHH Below I’ve posted a list of Data Centres that I use for checking across the web. I got his list from another website a while [...]
How’re your Google Back links Looking
July 31, 2007 – 8:04 am
Ok Google Back Links are one of the most inexact forms of monitoring your IBL (Independent Back Links). But they have updated today. So get down to Google and start hammering in your link: commands like no ones business. If you want to get something better have a look at signing up for Google Webmaster [...]