After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Category Archives: Pay Per Click Marketing
SEM Training – Keyword Selection
March 4, 2007 – 8:40 pm
The first stage of any search engine marketing campaign, for SEO or for PPC, is effective and wide ranging keyword research. Everything you will do with a search engine will stem from this research. This keyword research process can be split into five main categories: What search terms you think are appropriate to your business [...]