After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Category Archives: SEM Training
Google Backlinks by Data Centre
August 2, 2007 – 7:52 am
Have just been hacking away at back link stuff in Google for the basis of monthly reports and I keep getting multiple result sets for each back link query! AAARRRRGGGHHHH Below I’ve posted a list of Data Centres that I use for checking across the web. I got his list from another website a while [...]
SEM Training – Keyword Selection (Part II)
March 5, 2007 – 1:15 pm
Keyword Selection and Its importance for SEO SEO is a long term process, normally, so to see results you need to invest a lot more effort and labour than you do for PPC. For this central reason effective keyword research ensures that your efforts are not misplaced. Over and over I hear of companies who [...]
SEM Training – Keyword Selection
March 4, 2007 – 8:40 pm
The first stage of any search engine marketing campaign, for SEO or for PPC, is effective and wide ranging keyword research. Everything you will do with a search engine will stem from this research. This keyword research process can be split into five main categories: What search terms you think are appropriate to your business [...]