After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Category Archives: seo training
Information on how to improve your natural search rankings inhouse.
Today has seen the launch of the new Google Analytics interface. I’ve just been chatting with some of my mates at Equator and Dog Digital about the change and here are a couple of our thoughts so far: New interface is nice – pretty much the same as the previous one and simple to use [...]
Keyword Selection and Its importance for SEO SEO is a long term process, normally, so to see results you need to invest a lot more effort and labour than you do for PPC. For this central reason effective keyword research ensures that your efforts are not misplaced. Over and over I hear of companies who [...]