After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]
Category Archives: seo training
Google Backlinks by Data Centre
August 2, 2007 – 7:52 am
Have just been hacking away at back link stuff in Google for the basis of monthly reports and I keep getting multiple result sets for each back link query! AAARRRRGGGHHHH Below I’ve posted a list of Data Centres that I use for checking across the web. I got his list from another website a while [...]
New Google Analytics Interface
May 9, 2007 – 9:36 am
Today has seen the launch of the new Google Analytics interface. I’ve just been chatting with some of my mates at Equator and Dog Digital about the change and here are a couple of our thoughts so far: New interface is nice – pretty much the same as the previous one and simple to use [...]
SEM Training – Keyword Selection (Part II)
March 5, 2007 – 1:15 pm
Keyword Selection and Its importance for SEO SEO is a long term process, normally, so to see results you need to invest a lot more effort and labour than you do for PPC. For this central reason effective keyword research ensures that your efforts are not misplaced. Over and over I hear of companies who [...]
Links, Links and more Links (Part 2)
March 1, 2007 – 5:24 pm
Knowing that submission isn’t the best way forward for your site is the first step on the journey. The next step is to start developing natural links into your website from sites that talk about your area of expertise. Getting your peer group online to say that you are important is far more useful than [...]