Category Archives: Search Engines

Affiliate Networks dont work hard enough for merchants

I’m getting constantly fed up with affiliate networks doing very little to help merchants protect their brand. Be honest - would you in their shoes. For every sale that an affilate network member makes the network gets a comission. So why should they protect the brands - more sale means more money in the bank!

SEO Cheat Sheets and Guides

This week I’ve been searching for some good cheat sheets to decorate my office with - and there was only so long I could stare into a picture of a New York Skyline. And during this week I’d decided that if Dick Dastardly and Mutley had used cheat sheets they would probably have caught […]

Direct Response (Behaviourally Adaptive) Websites

What if your website could talk directly to your consumers? I don’t mean just simply be relevant but be able to intuit from their actions what they really wanted from your website and then return tyhe appropriate messages? It would deliver better conversion rates and drive up your profitability. Irrelevant of how much it cost […]

3 sites you should ping to maximise your blog visbility

Years ago, in a dimly lit living room Peter Hoggan started talking to me about blog and ping as a way of increasing website visibility. To be honest it was late, I’d just driven home from the other side of the country and all I wanted to do was get a pint or ten. But […]

Why on Earth is the Google Hompage Black?

One of the most consistent things in modern life is the Google interface. Every so often they tweak it here and tweak it there but its always a Google logo with a search box on a white background. They’ve decided to highlight an energy conservation project called “Earth Hour” - where people are supposed to […]