Category Archives: Website Conversion

Abuse your PPC to make more money in SEO

After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest. The change has [...]

Hotel Booking Process Study

Today I was chatting with one of the guys at conSEOquences and was hearing about a study that they’d recently posted on to do with Hotel Booking Process. Equator Internet Marketing are conducting a study of these and are looking at hotel sites throughout the world in an effort to bring design, conversion and search [...]