If it weren’t for the fact that everyone used Google I’d be in a position not to care about it. But unfortunately I’m not in that position and currently I’m getting fed up with it.
- Google Losing Pages – in the last couple of weeks I’ve seen more and more pages being ‘lost’ by Google. I had a section of one clients site dissapear (it came back) but all the same it vanished. Oh and currently my blog homepage (http://www.mercurythread.co.uk/blog/) vanished. Google just keeps losing things which is most annoying.
- Webmaster tools data in constant flux – I love Google Webmaster Tools (it’s got loads of nice wee things in it). But the link data is getting farcical – esp for internal links. I’ve seen pages for whole sites in the main navigation get no listing for internal links. Is like Google just decided that main navigation counts as boiler plate and is removed! I had that scary thought one night and have been trying to reconcile my head to it. Don’t think its true – more of a glitch but a glitch none the less.
- Spammers winning the war – the advent of the Splog link scenario fills me with fear and anger at the same time. Maybe every site with a link listed on digital point should be investigated and attacked. But not just link spammers. Sites with rubbish continue to leech their homepage value into the site and outrank valuable pages. Take the Wikipedia (no link as I dislike it) ranking for almost everything – should Domain Authority really be given this much weight in the algo? i dont mean Domain Authority as expressed by SEOMoz etc (which seems more like a made up drug than cake ever could hope to be) more the internal strength and trust of a domain in itself which passes to all pages.
- LDA the new LSI – I’m sure LDA is part of the algo in some way. It makes sense on a gut level. But the SEO love in over it is just nuts. It’s Googles fault I know but anything with a TLA which SEO’s can use is taken as Gospel, never understood, never really researched and just used as a new way to baffle clients and make SEOs feel important. All in all a dis-spiriting pain in the ass and a refelection of the shallow depths to which SEO has stumbled. Google instant seems to be causing even more ‘research’ and inference by folks who should know better.
Oh as an aside as I’ve mentioned LDA no doubt some folks will be pinging me like mad for links from trackbacks/pingbacks. That aint going to work either. Same
Mild rant over.