Today I was chatting with one of the guys at conSEOquences and was hearing about a study that they’d recently posted on to do with Hotel Booking Process. Equator Internet Marketing are conducting a study of these and are looking at hotel sites throughout the world in an effort to bring design, conversion and search engine rankings together to determine what is the best way to get a website that ranks to also convert visitors into sales and also have a design that allows for multiple uses by multiple user types. Its a tall order – with so many different designs out their, so many different styles of website etc. But it seems worthwhile.
Will keep you posted on the results of this when we can blag a copy