I’m really starting to hate the PPC testing at Google – they call it usability improvements. There again I can’t blame ‘em for trying to improve the profitability of their products. Today I was searching for a few brands to see about getting some new life insurance. And I see the following when I search google.co.uk for “Sun Life Direct”:
Sun Life Direct PPC ad with arrows on the sitelinks
Huge blue arrows next to the site links – all that is missing is a couple of large neon signs which say “CLICK HERE” in blinking text to attract even more attention. Yesterday the background colour of the top PPC ads (yellow above) had changed to pink on my machine and green on another computer! I thought I was going colour blind -apparently not.
OK back to follow CTR improvements on PPC sitelinks for a while and determine if this increases the value of these for clients.
2 Comments
Stop tracking me with Woopra
was just when you sent me that tweet on twitter, http://www.twitter.com/michaelkebriggs/, I happened to have delved into Woopra for a quick shifty and saw a bod in your neck of the woods! Luckily I resisted the urge to harass you on the live message plugin!