I’ve just logged into Google Analytics, and found a new option just below the dashboard option listed as Intelligence Beta. Can’t find anything about it on the Google Blog

It would appear to allow the functionality to set trigger points for the website in relation to the traditional Google Analytics metrics and dimensions. It looks like it could be useful for setting indicators on pages when things are working as part of tests etc – has a change altered the bounce rate by a certain degree etc. Could also be useful for inputting monthly revenue targets and ask it to email out when a channel reaches target, or when conversion falls (useful if you’re testing a new booking engine on a website) etc.

Am away to test mes about with this for a bit and will post back any findings etc.