Link building makes me smile. It’s an art as well as a science and I’m always being nosey about what people are doing where and the ways in which so many people obfuscate links to users show them to search engines. Increasingly what I;ve been seeing that a banner style ad is becoming the rage. [...]
Tag Archives: link development
Are Paid Links Acceptable
September 17, 2008 – 10:57 am
I’ve been chatting to a company recently about helping them with their SEO efforts – they’re looking to do the content and I’ll be doing the link development. Is an equitable split of work and they’re a reasonably well known brand – leaders within their field – just lacking generic positioning. And as we all [...]
Are Link Directories any use?
August 28, 2008 – 8:57 am
I’m going to test them and see I’ve always used link directories. They’re quick and cheap ways to get links. But that’s the problem – if they’re cheap, easy and quick that means the links they deliver are usually of really low quality. Unless you’ve got a reasonably old website with a bit of good [...]