I’m really starting to hate the PPC testing at Google – they call it usability improvements. There again I can’t blame ‘em for trying to improve the profitability of their products. Today I was searching for a few brands to see about getting some new life insurance. And I see the following when I search [...]
Tag Archives: ppc
Cost Per Influence (new one on me)
October 1, 2009 – 11:18 am
Over at Ambergreen they did a blog piece on return on investment etc. Nice enough little piec, makes sense, nothing to make me disagree it’s nice (damned by faint praise I know). Anyway towards the end of it they user the term “cost per influence” and I have no idea how on earth you measure [...]
You, Me, Carpark, NOW…
November 4, 2008 – 1:21 pm
Always liked the ring of that phrase. Far better than ‘Hi, how are you?’. Anyway have been running about the web trying to work out WTF Google has been upto recently – results are so screwey its half cock up (think Chris Iwelumo against Norway) and half comedy show (Homer Simpson’s been left in charge [...]
Imagine Google being your Affiliate on your Programs
October 20, 2008 – 1:23 pm
There is no point in getting too angry too often. And when it comes to PPC I rarely get angry or feel any other emotion. Everything in PPC can generally be scoped, planned, projected, dissected to within an inch of its ROI driven life. To me personally that makes it a bit dull – its [...]
BigMouthMedia Internet Marketing PDF Documents
May 28, 2008 – 1:57 pm
Bigmouthmedia are pretty much the largest Internet Marketing providers in the UK. I’ve always been based in Scotland and as such they’re always in the forefront of the industry gaze. When I worked at Oyster Web, at one stage there were two of us working out a bedroom, and we were beating them hands down [...]