Tag Archives: seo

Stop Ranking for Keywords and Start Ranking for People

It sounds trite. It sounds almost Fishkian in nature. That if you want to get high quality traffic through natural search you should stop thinking about your audience and not yourself. I left one of my early SEO jobs purely because of this beliefs : ranking for keywords is how we get people  in (it’s [...]

SEO WARS : Retro SEO Satire Flashback Video

This just made me roflcopter : had forgotten all about it. Fantomaster Vs Rand Fishkin My Favourite part : Rand Fishkin : “I use interesting content to generate links” Fantomaster : “you are not my child”

What is a pingback?

OK so my use of this term @ #TBUMBR (Travel Bloggers Unite – Umbria) seemed to start a bit of a panic (and TBH it was someone else who used the term pingback – not me in the first instance). Basically a “pingback” is a piece of technology that sits inside your blog and when [...]

Banner ad style links are all the rage – and enraging

Link building makes me smile. It’s an art as well as a science and I’m always being nosey about what people are doing where and the ways in which so many people obfuscate links to users show them to search engines. Increasingly what I;ve been seeing that a banner style ad is becoming the rage. [...]

Sweet, another SEO in Falkirk

Quick post – been busy in my new job (more of that next week). Anyway over here there is a wee fell by the name of Scott McLay (I stuck the facebook link in as it made me laugh when I saw the picture – looks like he should be wearing a spock costume from [...]

Cost Per Influence (new one on me)

Over at Ambergreen they did a blog piece on return on investment etc. Nice enough little piec, makes sense, nothing to make me disagree it’s nice (damned by faint praise I know). Anyway towards the end of it they user the term “cost per influence” and I have no idea how on earth you measure [...]

Moving from SEO to SEM to making money.

For a couple of weeks I feel like I need a change. Moving away more and more from concentrating on making money for other people to making money for myself. I enjoy my work whether it be online marketing consultancy here @ Mercury Thread or my full time day job @ Equator (where we have [...]

SEO, Noodles and Financial down Turns

As I’ve been off ill for couple of weeks I’ve been trying, mostly unsuccesfully to stay away from my PC. I did vow not to blog whilst at home – something I managed far too well for my own good I’m sure. So I’ve came back from being sick and MSN has rebranded, almost every [...]

Checking Alt attributes – Website Testing Series

One of the cool things in CSS is the ability to add styles to elements with certain attribute values – so you can style based upon the context of an HTML element. During website testing a useful thing to do is to test and make sure that images, where appropriate, have an alt attribute. Having [...]

You, Me, Carpark, NOW…

Always liked the ring of that phrase. Far better than ‘Hi, how are you?’. Anyway have been running about the web trying to work out WTF Google has been upto recently – results are so screwey its half cock up (think Chris Iwelumo against Norway) and half comedy show (Homer Simpson’s been left in charge [...]