God I’m getting annoyed today - was happy when I got into the office but now I’m angry and getting angrier. And today the object of my impatience and wrath are website adverts. Not the crappy little popups telling me I’m the millionth visitor or that I have spyware and should click on some Windows 95 style icon but the high quality adverts that are on a huge pile of websites.

My problem - they’re killing websites I visit and making my browsing experience bloody awful. Went to the guardian website to read about a joke Andy Murray made after losing the US Open tennis final, I’m no real fan of tennis but it sounded like it would be a funny interview, and instead I wait for thrity seconds for a three paragraph story to load as the adserver is taking ages to pass the adverts to the site.

I go and look for news of the Vaselines reforming - same problem over @ exclamation.ca - 7 adverts for Ford. Looks like someones been blind buying inventory for Ford. Bloody awful move - targeted online media will help your business. Untargeted crap on irrelevant sites will devalue your brand. Yes I’ll recognise that I saw an orange Ford on your website - but I ain’t gonna but your cars that stopped me finding out about the Vaselines.

And more almost every second website I visit is taking an age. Its taking longer to access website content than it did when I used to dial-up for access. Broadband should give a better web experience. And it does often - but when advert serving services take so long to deliver the image/flash movie/annoying irrelevant pap (which I’ll never bloody click on anyway) gets in the way.

My plea if you are going to monetise your content with these horrendous ads is not to load your pages with them. You’ll make more from people looking at multiple pages - and revisiting your site than by putting an extra ad or two on a page and getting us all annoyed and riled.