The online insurance market is as competitive as the Wild West was for nuggets of gold. Duly research becomes a core part when optimising in this market. One website makes a change and the competition start to make alterations and its an ongoing fight to keep at the top.
Whilst investigating the backlinks of some websites in this arena I noticed that one company in particular was blagging links all over the place on this type of website – generating inlinks to the page from social bookmarks to query strung URLs which link through their clients site.

These really cant be great quality links, and this technique is not something I’v seen for a while. Are people really getting this desperate for links that the amount of effort vs the return in benefit is worth employing this technique? I’m still not 100% convinced but maybe I’m sticking just a wee bit too close to the rules and see this kind of link development as purely spamming (I bet half the sites delivering these links have no idea that this is going on).