I’m going to pull, what’s left, of my hair out if I have to deal with yet another one of my clients having an web development/design agency launch a website with no account for the affect upon either the clients sales or natural search.
Getting a new website should be a fun journey for clients – the oohing and aahing over new designs, improvements in usability to help conversion, a chance to attack all those niggling little issue that SEO guys have etc. We should all be happy. But with almost every website launch it goes wrong!
So for the next couple of weeks I’m going to be blogging every day (or two – I’m really busy just now so bear (sp?) with me) about the fundamental issues as I’ve encountered them.
This is my first real series of blog posts for a while and when I’m done I’ll compile them all into one post and send out my nice new excel sheet for developer/marketing sign off sheet.
So stay tuned – and if you have experienced any particular problems from a process level with launching a website let me know – I’ll try to help wherever I can – just bung ‘em in the comments.