You have to always be in control of your internet marketing – and have partners/agencies working for you who actually know what they’re doing. At xmas I thought I’d hooked myself an x-box 360 dirt cheap over on the Tesco website – the company doing their online pricing cocked it up seriously underpriced it and I purchased it. Needless to say Tesco didn’t fulfil the order – which I thought was mean. As a result I no longer shop at Tesco online and refuse to promote their affiliate program – as I dont want to be assosciated with comapnies who dont honour what they offer.

Anyway today it would appear that Virgin Trains made an equivalent mess of a test email. Instead of sending a massively discounted offer to a select staff they sent it to almost their entire database of customers. Yep they made a great offer and now they’ve retracted it. I understand the rationale – they’ll lose money if they honour it. But to my mind it is really a case of website marketer beware – if you offer a product or a service at a price you should morally be  bound to uphold it.

Here endeth the rant