You have to always be in control of your internet marketing – and have partners/agencies working for you who actually know what they’re doing. At xmas I thought I’d hooked myself an x-box 360 dirt cheap over on the Tesco website – the company doing their online pricing cocked it up seriously underpriced it and I purchased it. Needless to say Tesco didn’t fulfil the order – which I thought was mean. As a result I no longer shop at Tesco online and refuse to promote their affiliate program – as I dont want to be assosciated with comapnies who dont honour what they offer.
Anyway today it would appear that Virgin Trains made an equivalent mess of a test email. Instead of sending a massively discounted offer to a select staff they sent it to almost their entire database of customers. Yep they made a great offer and now they’ve retracted it. I understand the rationale – they’ll lose money if they honour it. But to my mind it is really a case of website marketer beware – if you offer a product or a service at a price you should morally be bound to uphold it.
Here endeth the rant
2 Comments
Very interesting subject!
I had a similar experience with Tesco’s Direct. I won’t use their links any more either – and the likes of Virgin would rather grab the money ‘now’ and don’t seem to care about future business name or ethics. Too many chiefs in both camps, all trying to boost their own paychecks by whatever means they can!